For the past month or two, I was struggling to obtain my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect strategy to my difficulties – local SEO. I contacted Colorado SEO services providing local SEO services. After analyzing my business and its particular visibility issues, the SEO team presented me having an SEO package that included a variety of strategies made to enhance the major search engines page ranking of my website and drive increased traffic and sales. Let’s take a look at how these strategies worked to enhance my business.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped improve the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data concerning my business, the info on my business which is stored on all these sites appears being a top search result.
With enhanced online visibility, I discover that more local customers started to visit my website, that is trying to promote my brand. My service agency took care to choose only local listing sites authorized by Google for promoting my small company.
Back linking: Local SEO services include building backlinks to your business website. In line with Google’s latest Penguin update, my SEO provider took care to build backlinks to my website from reliable websites with content related to my company. I saw that relevancy was crucial because the various search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or even the speed where backlinks are made. The seo services in Nebraska built backlinks slowly and systematically, as any unnatural speed might make Google have a look at my links as spam. Moreover, additionally they employed tactics including social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and also other strategies were adopted to boost results.
Social Networking Promotion: My service provider also used effective social networking optimization approaches to drive my audience to my website. They built my business profile on popular social media sites including Facebook, Twitter, Google and a lot more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social websites sites (Facebook, Google , Twitter, and much more) these profiles will also be helping drive more organic traffic to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising requires the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google , and a lot more) in social networking sites. During my experience, centering on a particular social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest way to advertise your online business.
Pay per click marketing advertising (paying money to search engines to display your site at the top search engine rankings) is considered an excellent strategy to promote online business because of easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. The advertising was centered on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised during my geo-targeted PPC.
The seo company loveland colorado offered by the Seo firm help draw the eye of more local customers to my website and helped within the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.