After reading this post you’ll uncover the positive and negative places to get links.
Let’s get the bad stuff out of the way first. Link brokerage is normally bad. There are many reasons. First of all Google can certainly detect those backlinks using reverse engineering and penalize your rankings. Second of all the, they often times link in the market to spammers and never produce great results in terms of rankings.
1) Paid directories: Spammers prefer quantity over quality. Payment often serves as a good barrier to entry. Which means that a spammer will attempt to put links on 1000 ineffective directories and get away from purchasing the top-quality directories. Just about all paid directories have staff that reviews submissions. Search engines like yahoo like sites reviewed by humans and present them more trust. Priciest directories are dir.Yahoo.com and business.com.
You ought to review them manually, because unfortunately many of them change to the worst. At the time of this writing they can be still good. Also Examine your local directories (especially effective for local brick-and-mortar businesses)
And this is what you should check: Can they accept all listings automatically once you pay them? In that case it’s not much of a good sign because spammers may buy links also. How quality backlinks does the directory have? How many times would it get crawled by Google (check info.directorydomain.com to view last cached date)? What exactly is their Alexa rankings (exactly how much traffic do they get)?
You may exchange links with directories, only if they’re vertical directories connected to your industry. A good approach is to create a directory yourself and populate it with listings. Make use of it to prrlinks to directories which demand a link back to acquire a totally free listing. Never link returning to inferior directories.
Carefully examine the “directory submission services”, often times they own all the directories that they’re submitting. This may create poor backlinks for often astronomical prices.
2) Donations: Many non-profit organizations possess a listing of people that created a donation. You can often produce a small donation and obtain a web link back to your site. Many of these places have common keywords on site for example “nfp”, “npo” etc. Try looking for these keywords to locate these organizations.