Choosing a PPC Agency which meets your preferences is a long and quite often difficult process. Many client’s will go through a variety of agencies before discovering the right one to meet their business design.
This does not necessarily mean that this past agencies were not proficient at their work, but signifies that the existing marketplace is so bespoke that client’s are demanding more insight that previously.
There is plenty of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and solutions to achieve their client’s targets. This article aims to provide a few advice on what to consider and what things to ask, in early stages of the RFP.
Are you presently limited to one tracking/bid management tool? – Many PPC agencies, utilise a third party or in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is the fact that solution suitable for your model??
Is it possible to provide case studies on you clients, performance? – Obviously this information is confidential, nonetheless they should certainly provide “ball park” figures and percentages to enable them to prove how successful these are. You will have to examine their performance since dealing with the campaign so request a before and after snapshot to gain access to the impact.
What differentiates you from the others? – This is among the most important question of them all, with a huge number of PPC agencies competing for your business, what makes them different? Expect some “marketing” fluff within this reply, but look between your lines, an agency must be passionate and committed to the their clients and present something unique.
Describe our business, and just how it can be currently viewed within the market – A PPC agency need to know there client’s business and products inside out, they will be an extension of the marketing team, ppcmangement need to know your organization. And also this shows if the agency has been doing their research and it has taken the time to learn your requirements.
Just how much? – Relatively easy really, exactly what is the cost, including tracking fees, setup costs and then any other “hidden charges”. Obtain it in creating and ensure that pricing is fully transparent. When you have this you happen to be then able to work out an authentic Roi (ROI).
Include these simple questions in your brief, and you may should be able to pick the right agency. We also recommend you “Google” them and look into how they are perceived in the marketplace.