Invention Marketing – So Just Why Start Using A Invention Patenting Market Consultant.

There are lots of smart inventors who think of unique products which solve problems that were looking for being solved, which can make life easier, and which save people’s lives. Yet most of these inventors do not possess engineering degrees, are not designers, and a lot of have no design experience at all. They typically do not possess any marketing experience too. Therefore, they actually do not realize the truth that their rough prototype of their straight from the source is not going to succeed like a marketable product. This might be due to a amount of factors including:

1. this product based on the invention (hereinafter referred to as the item) will not meet a particular customer need;

2. this product is not going to aesthetically entice the customer;

3. the product is not built to withstand the employment and abuse to which customers will subject the product; and

4. the merchandise is not properly packaged, advertised, and promoted to appeal to the client.

Regarding factor 1, that this product fails to meet a unique customer need, it should be remembered that tha harsh truth to any potential client is whether the merchandise fulfills a genuine demand for the consumer, which require the individual may or may not realize they may have. If the should use is one the potential customer does not know he or she has, the check that effort will need to include educating the potential customer about the need and how the product meets that want. Needs in the possible client include making their life more enjoyable, easier, etc.

Regarding factor 2, that the product does not aesthetically interest the individual, it should be remembered that one thing a prospective customer likely perceives may be the overall appearance in the product. In the event the product includes a look which appeals to the possibility customer, they are more inclined to further investigate the product to view what exactly it is and the way it operates. Aesthetic appeal includes the complete lines of your product, that may be, does this product have curved surfaces or angular surfaces, will be the colors of your product appealing, may be the product ergonomically designed to fit our body, etc. Curved lines could be suitable for certain products for example lounge chairs and kitchen mixers to present a contemporary, ergonomic look, whereas angular lines is much more right for other products, including hand tools such as chisels and axes.

Regarding factor 3, that this product is not designed to withstand the use and abuse in which customers will subject the merchandise, it should be remembered that customers will make use of the item for uses that the inventor intended as well as uses which the inventor did not intend, nor even foresee such use. By way of example, a screw driver might be part of a chisel which happens to be struck from a hammer. Care needs to be taken up make your product robust enough to withstand foreseeable unintended uses as well as warn the consumer of foreseeable hazardous uses like by using a warning sticker on the product and a warning about the packaging 1nventhelp around the instructional materials. Questions in this regard needs to be directed towards a legal professional focusing on the legal field of merchandise Liability, for example in most larger city phone book phonebook.

Finally, regarding factor 4, that the product is not properly packaged, advertised, and promoted to attract the client, it ought to be remembered the packaging from the product is part of the overall first impression the possibility customer has of your product, and in the case of products which will not be visible from inside the packaging, will be the only item of first impression towards the potential client. Therefore, a highly considered and designed packaging and look what i found is crucial to the success of many products. It needs to be clear from the not-so-lengthy viewing of these items precisely what the product does for the potential client. Remember, you typically only have from fractions of a second to several seconds to capture the possibility customer’s attention and desire for your product or service. There are actually advertising and packaging design specialists inside the online directory phone book on most larger cities that may be consulted for any fee, and many books on advertising on your local bookstore, library, and on the net.