They claim that green is definitely the new black. But don’t for a second feel that finding color inspiration in general starts and ends with the color green! Being enviromentally friendly definitely holds great potential, especially if you think about just how far this movement can go towards protecting nature and all of its beauty. But the degree that color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending source of inspiration for first time ideas and methods to choosing color. Stop and think for just a moment of the sheer selection of natural landscapes that can be found all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your neighborhood farmer’s market are all places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to be this way because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and target the way color combinations found in nature change with the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter season.
Now take that same rolling hill full of flowers and imagine how it changes not from season to season, but everyday. Picture in mind those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Discover how even everyday variations in the elements can trigger new bursts of color inspiration?
Next time you’re attempting to find the perfect color combination to your fashion or graphic designs, a client’s brand, or for the launch of the cool product that promises to save the planet, let nature inspire you. It’s everywhere you peer even when you’re relaxing in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not hard making use of your Pantone color system!